The local Boutique every Mom to be NEEDS to know about
My Fave Maternity Clothing Boutique in Edmonton
Would you believe me if I told you this outfit was maternity?
Shocked? Me too! (totally obsessed with this black ribbed skirt!)
I vividly recall thinking “what the heck am I going to wear and still look decent” about 1000x during my first pregnancy, over 7 years ago. At that time, there weren’t a lot of bloggers that, while excited to be a mom, still wanted to stay fashionable!
Thankfully, times have changed! Even though I’m not pregnant (that ship has sailed!) I still appreciate a killer ‘fit- especially when it comes from a local, woman owned boutique that DELIVERS. Yes you read that right, they will deliver. Right. To. Your. Door! The pregnant or postpartum woman’s DREAM! Plus, it certainly doesn’t hurt that The Fourth carries affordable, adorable, well-made pieces that are seriously on- trend!
How CUUUUUTE is this lilac ribbed skirt?
Peplum tops, like this gorgeous cream one, are always a staple in my wardrobe! I lived in them both my pregnancies too!
I absolutely love that the pieces from The Fourth can be worn through pregnancy and beyond- literally from the first trimester to “the fourth”! They have everything from casual basics to photoshoot ready looks. Many are nursing friendly too!! If you’ve never heard of The Fourth, let me introduce you to every mom, or mom-to-be’s new fave maternity clothing boutique in Edmonton. Read below to hear more about The Fourth!
Hi! I’m Iris, a mom of three girls in Edmonton and the founder of The Fourth. The Fourth is an online maternity and nursing boutique and short for “the fourth trimester” – the first few months after giving birth. The name holds a lot of meaning as I was diagnosed with postpartum anxiety and is how I’ve been finding my identity beyond that as a mom.
When I was pregnant with my first, I struggled to find clothes that fit both my size and style. The first pair of maternity leggings I tried on slipped off my hips! And I wanted to stay true to my minimalist aesthetic. Style shouldn’t change because of a baby bump. That first pregnancy, my “maternity” closet was going up one size at my favourite store!
I kept searching for maternity and nursing clothes with each pregnancy and finally found what I was looking for. Thinking I wasn’t alone in this, I decided to start a shop for all the moms who wanted to look and feel great for pregnancy and postpartum. This was a big leap of faith for me as an introvert and being a dental hygienist with no business background.
After my diagnosis with postpartum anxiety, I wanted to do something for myself. The Fourth has been my way of healing and helps me take those steps to get out there. Chasing a dream with no regrets is something I’m proud to tell my daughters their mom pursued. I rediscovered my love of fashion and being a personal stylist for pregnant and nursing moms is so much fun.
Being a small business owner has opened up opportunities to meet many amazing mamas! I love meeting new friends and learning about what other women are doing in our community. I hope to bring more awareness to maternal mental health. And to any mom who’s going through what I went through…You are loved! The Fourth is giving back to the community and $10 from the sale of every nursing cover goes to a non-profit that aligns with our beliefs. Currently, we are donating to the Terra Centre in Edmonton to support teen parents. To help support this amazing initiative, click here!
Thank you to The Fourth for sponsoring this post! As always, our thoughts and opinions are our own. See something you like? You can use code RCS10 at checkout to get 10 % off!
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